Here's another reason the Washington Post is threatened by Bill Roggio:
Newspapers are seeking blacker ink next year by raising advertising rates. But with growing competition from new media for both advertisers and readers, it will be a tough sell....
Rate increases may be difficult to pull off as a two-decade slump in newspaper circulation appears to be worsening. Circulation -- a key metric for setting advertising rates -- fell 2.6% on average at daily newspapers in the sixth-month period ending Sept. 30, a bigger drop than any comparable sixth-month period since 1991, according to the Audit Bureau of Circulations. Many younger people have failed to pick up the habit of reading papers and a lot of older readers are switching to reading the news online or catching it on 24-hour news channels.
Only a newspaper could figure that it could raise the price of a commodity with declining value.
Comments
Do you suppose newspapers will every wake up to the fact that media bias maybe one of the causes of the sales slump?
Posted by: Donald Nuce | December 31, 2005 11:24 AM
"Only a newspaper could figure that it could raise the price of a commodity with declining value." What a great observation! I might add: only TV news could figure that it could raise declining viewership by lowering anchors necklines. You gotta love the blogs, where content truly is king.
Posted by: jan | January 3, 2006 11:54 PM