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« Why Baseball is Like Finance | Main | Southwest Effect II »

The Southwest Effect?

Southwest Airlines finally announced its initial routes and fares from Denver, and as promised, it's a small start. With 13 daily departures, they'll have more than jetBlue and Airtran, but fewer than such titans as United (309), Frontier (153), and Great Lakes (66). (Hey, don't laugh. Great Lakes can get you from Denver to Kingman, AZ in just five easy hops.)

They'll fly to Chicago ($79 one-way), Las Vegas, and Phonenix ($59 one-way, each), starting on January 3, with a 21-day advance purchase. Just for fun, I looked up the current low airfares from Denver to each of those cities, roundtrip, January 5, returning January 8. They are, Chicago: $252, Las Vegas, $206, and Phoenix, $178. (Source: Orbitz)

Now, of course, I'll have to track those numbers daily until service starts, to see if there really is going to be a Southwest effect.

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An Army of Davids


Learning to Read Midrash


Size Matters


Deals From Hell


A War Like No Other


Winning


A Civil War


Supreme Command


The (Mis)Behavior of Markets


The Wisdom of Crowds


Inventing Money


When Genius Failed


Blink: The Power of Thinking Without Thinking


Back in Action : An American Soldier's Story of Courage, Faith and Fortitude


How Would You Move Mt. Fuji?


Good to Great


Built to Last


Financial Fine Print


The Balanced Scorecard: Measures that Drive Performance


The Balanced Scorecard: Translating Strategy into Action


The Day the Universe Changed


Blog


The Multiple Identities of the Middle-East


The Case for Democracy


A Better War: The Unexamined Victories and Final Tragedy of America's Last Years in Vietnam


The Italians


Zakhor: Jewish History and Jewish Memory


Beyond the Verse: Talmudic Readings and Lectures


Reading Levinas/Reading Talmud