December 9, 2011
Blink: The Power of Thinking Without Thinking
Uncategorizedadminby Malcolm Gladwell Shoot/Don’t Shoot. Speed Dating. Student teacher evaluations. Coke or Pepsi? How do you decide? The answer, according to Malcolm Gladwell, is quicker than you think. Quicker than you can think. The thesis of his book, Blink, is that you make snap decisions by filtering out extraneous information, a process Gladwell calls “thin-slicing.” You go with pattern recognition and pre-existing associations that you can’t possibly be conscious of at the time. Further, he argues persuasively, unless you’re a trained professional, you can’t get inside the “locked box” holding […]
