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March 08, 2005

Terminal State-Uism

Back in the Good Old Days, at Virginia, we used to fret about something called "creeping (galloping) State-Uism." Virginia was the non-State U State University. We didn't want to be a State U, we wanted to be The University. I actually had friends who rooted against the school's athletic teams.

We had a pep band, like the scramble bands from Up No'th. Never mind that our governor was frequently apologizing to West Virginia's or Maryland's governor for some joke. ("Will the car with West Virginia tags 'SAT 400' please report to your vehicle...") When some alumnus donated the money for a marching band a few years ago, it was not only a sign of how the University had failed to perpetuate its culture, it was Gallavanting State-Uism.

Flash forward to 2005. In the last couple of years, it's become clear that Colorado's branding initiative has yielded a football helmet. And now, the brand is so tarnished that if you tried to polish it, it would break apart like some relic from the Titanic. Sex scandals, recruiting scandals, alcohol scandals, money scandals, CU Foundations, summer camps. Hey, Just Win, Baby.

Hugh wants to run for President of CU on a "Beat Nebraska" platform, which just goes to show that Harvard's own brand is a little over-rated, too.

What we were afraid of back at Virginia? We were afraid of becoming Colorado.

Posted by joshuasharf at March 8, 2005 06:51 AM | TrackBack
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