January 10, 2005Business Blogs IVHard on the heels of that Fortune article and Hugh's book (what? Hugh has a book out? I hadn't heard), is a conference on businesses and blogging. Among those Who Should Attend: PR agency execs, employee communications managers, marketing managers, and crisis communications managers. The sponsorship tells you a lot about where this is heading. Not only are blog-technologists like Six Apart (of Moveable Type fame) and PR firms like PR Newswire there, but also companies that are promising to put their ears out on the blogostreet and find out what people are saying about your company. The topics of conversation are pretty much what any business cares about: image, product placement, and the techniques and mechanics of blogging. Honestly, this has the feel of a Web technology conference around 1996 or so. Mature enough to be interesting, new enough to be exciting. A follow-on conference is planned for France later this year. Europe so far has been very far behind the blogocurve, but I wonder if business, being more tightly controlled, may also be seen as a safer topic of conversation than the Zionist Entity. Posted by joshuasharf at January 10, 2005 06:16 AM | TrackBack |
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