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December 04, 2004

Where Was the Cavalry?

This time, it looks like it was on the other side. In a small item, the Rocky reports that over $550,000 of the $2.1 million that the "Four Millionaires" spent to buy back the Colorado legislature for the Democrats came in during the final weeks. One of the costs of focusing on the national races at the expense of the state races.

They also report that Salazar outspent Coors in the Senate race.

The final campaign numbers show that Salazar spent $8.5 million to $7.3 million for Coors. And that includes the $1.3 million Coors loaned himself, with $500,000 of that coming in the final week.

One of the key factors in the primary was the belief that Coors would be able to compete more effectively on money than Schaffer would have. This report shows that Coors did have trouble raising money, possibly because of his wealth.

A friend of mine, who strongly supported Schaffer during the primary, is still convinced that Schaffer could have been effective raising money, but these numbers indicate otherwise. After all, if Salazar outraised Coors almost 3-2 ($8.9M to $6.2M), it's unlikely that Schaffer could have done much better. And this was with the state party leadership focusing on the race. And in any case, I saw plenty of Coors ads down the stretch. It isn't as though he wasn't getting his message out.

Still, while money is necessary, it isn't sufficient. Tom Tancredo barely outspent his opponent, but cruised in for re-election.

Posted by joshuasharf at December 4, 2004 08:52 PM | TrackBack
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